We think that this group is associated to horror films as males like to be scared and have the feeling that they don't know what’s going to happen even if they have watched the horror film a lot of times. The fearing of the unknown is a big point for horror films. The audience watches them knowing that they will get scared but they still watch them as they want to get scared.
We are going to use the information above and the information that we have researched by putting different bits of 'scariness' that we have seen and the effects that is effective to the audience. If we target the audience in the right way and use the effects and styles of horror films that they like to see then we think are horror film could be a success.
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